My name is Nicole Wood, and I am a copywriter and expert in crafting collateral for the health/medical, beauty, and retail industries—among other types of print and digital promotions.
While I have created copy for the dating and relationship industry, real estate, entertainment, education, hospitality, and other arenas, I have honed an expertise in the health/medical, CPG, beauty, and fashion sectors.
During the last nine years, I have built a client base working with local businesses and global giants alike: Nestlé (Butterfinger®, Crunch®, Nescafé®, Nesquik® and more), Stila Cosmetics, Smashbox, Jane Cosmetics, ORLY International, TRESemmé, UGG® Australia, Beats by Dre, Bebe, Spiegel, Frederick's of Hollywood, Adidas, MAGIC International (global fashion tradeshow), Toyota (Lexus), Pfizer, and PatientPoint, an award-winning producer of health-education materials distributed by over 45,000 physicians per year.
Like few copywriters, I've devoted years of study to the inner workings of the human mind. With a master's degree in psychology and a nationally published advice column to my credit, I know and understand the target market from a psychological need- and desire-oriented perspective. This enables me to literally "get inside the heads" of buyers—from consumers and corporate decision-makers to patients seeking reliable, reader-friendly information.
Another differentiating element is my ability to create copy that is as technically superior as it is imaginative. By this, I mean, yes, creativity is at the core; but without a well-organized blueprint of benefits and a well-focused message, all you have is haphazard cleverness.
By consistently delivering grammatically sound content that supports brand, voice, and strategic positioning, I help clients drive sales and gain greater market share.
Finally, I believe an accommodating nature is an important component of any client relationship: Displaying genuine enthusiasm, accepting direction with ease–and keeping notes on client preferences, and taking responsibility for the often-overlooked details make working relationships both effective and enjoyable.
In other words, my objective is not only that each promotional piece performs above expectation; my goal is to make each client’s workload feel a little lighter.
Have an upcoming need for copy or concepting? Call or e-mail me to discuss your project, or peruse my portfolio of samples.
Why wait to increase your sales and
decrease your stress?
E-mail me now
at firstname.lastname@example.org or
call 310.963.5588 to discuss your
current needs for print, website, or
e-mail content and concepting!
NHIA award-winning medical writer
Writer of both the "Best of Show" and "Gold" award recipients in the 2014 National
Health Information Awards (NHIA)
principles of copywriting are based
on human psychology—and human
psychology never changes.”
Bob Bly, widely considered “America’s
Top Copywriter” and author of copywriting
“Bible,” The Copywriter’s Handbook